Nicola Beauman - One Shade of Grey

Nicola Beauman see how she made an unlikely success of Persephone as interviewed in The Guardian

See a quote below:

Persephone Book No 21, Miss Pettigrew Lives For a Day by Winifred Watson – a delightful Cinderella-for-adults story about an impoverished governess who, having been sent to the wrong address by her employment agency, winds up working for a glamorous nightclub singer – became a word-of-mouth bestseller. More than 100,000 copies were sold, and it was made into a film starring Frances McDormand as Miss Pettigrew.

"That changed everything for us," says Beauman, "which was the most phenomenal good luck." Its success meant that the Persephone office could relocate to Bloomsbury, where Beauman also opened, in the same premises, the Persephone shop. But more importantly, it meant she could go on publishing. The 100th title, The Persephone Book of Short Stories, featuring work by, among others, Sylvia Townsend Warner, Penelope Fitzgerald and Dorothy Canfield Fisher, came out last month.

Take a look at the entire article I think Persephone lovers will enjoy reading it, I know I did.

Christy