The Art of Being You and Personal Branding

I ran across this while reading Canvas April 2014 magazine.  An article by Tara Kachaturoff, - Personal Branding Coach.  The Art of Being You. 

I thought it was so very pertinent in Blogland and also ones who sell on Etsy, Big Cartel and other such venues.  One loves to read a personal story and when added to a product that has a person and passion behind it, then you are moved and motivated.

Here are some quotes from the article:

The Art of Being You

What’s the true secret to telling your brand story today?

It’s revealing the ordinary.  In fact, it’s in the ordinary that you find the extraordinary, and when you truly connect with the hearts and minds of people.  When telling your brand story it’s the tale of who you are – your point of view, your version and values, your ideas and aspirations.  The key to telling your story is in revealing yourself as you are.  That’s it.  You’re unique.  There’s no one with your mix of ideas, thought, talents and perspective.  That’s what people really want to know about.  That’s how they connect with you.  The secret is to just be you – naked, honest and authentic.

Define the art of personal branding.

The art of personal branding is the manner in which you choose to unfold the story of who you are, what you do and what makes you different from everyone else.  It’s how you weave together all the pieces of your body of work that represents your expertise and your thought leadership.  From your brand plan to your marketing plan, from your writing style and tone of voice, to your personality quirks, how you tell the story of you is the true art of personal branding.

Christy